Matik, a North American distributor of premier European print and packaging technologies, has announced the appointment of Kregg Albrecht as sales manager, Label Products. In this role, Albrecht will represent Matik label products throughout the eastern half of the US and Canada.

Albrecht has had a very accomplished business career in printing and packaging, with sales, marketing and engineering experience. He has often been called upon to navigate critical process transformations, with the ability to focus on key areas that will have maximum impact on business results. Most recently, Albrecht came from Essentra and a 20-year tenure at Nosco, a full-service packaging solutions provider. At Nosco, he held roles of ever-increasing responsibilities, most recently as vice president, Nosco Solutions Engineering. During his entire stay at Nosco, annual new product sales increased. Albrecht has also held technical management, research engineering, processing engineering and product development roles at Avery Dennison—Fasson North America and Mobil Films—Design Products.

Albrecht earned his BS, Industrial Engineering from Rochester Institute of Technology, and has received a number US patents and industry print awards for the work he has produced. He has been involved with a variety of projects, including security packaging solutions, integrating anti-counterfeiting technologies across label and folding cartons; and launching specialty packaging solutions, including RFID-enabled labels and cartons, booklet labels and low-odor/low-migration packaging.

“I am looking forward to working with Matik’s customers,” comments Albrecht. “A good part of my career has been spent focusing on label technology, an area where Matik represents many exceptional companies. I have done a lot of work designing the right press and production workflows— particularly flexo and digital printing and digital finishing—to convert unique materials. Most important, I view new equipment not only as tools to increase efficiencies, but also as ways to create new product areas to substantially expand businesses. I hope to do the same for Matik customers.”

“We are very fortunate to add Kregg Albrecht to our Matik team. He is a passionate, knowledgeable and dedicated member of the print, packaging and converting communities. Kregg has considerable experience collaborating with customers while building trust with cross-functional teams to create new business opportunities. By working with sales, marketing, engineering, R&D and senior leadership teams, he has been able to champion an extensive portfolio of ground-breaking, technology-driven solutions,” comments Steve Leibin, Matik president. “We know our customers will be eager to ask Kregg to build the same excitement for them with new opportunities based on our wide range of print and packaging technologies.”